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The Reinvention of Sage Erickson

Sage Erickson (USA), 23, has become one of the most recognizable surfers of her generation. Rising to the highest level of professional surfing, she logged ...





SUBWAY® SUMMER SURF SERIES PUTS AUSTRALIAN JUNIOR SURFING ON A NEW WAVE Junior surfing in Australia is riding a new wave of support with today’s ...

Kiwi Surf Magazine Instagram

 Hey Ho Lets Go....#FreeSurfMagazine cover for Mason Ho. Shot during his #DaHuibackDoorShootout Victory. Well done @cocom4debarrelkilla #MikeLatronic  #inspo  RVCA Advocate Ricardo Christie throwing fins || Photo: @joshsymon @ricardochristie || #RVCA #VA #BalanceOfOpposites  @ian_crane ....high as a plane photo @noah_alani  Tristan Rennie by @radballs @tristanrennie #lostenterprises #lostclothing
 Mason Ho pig-dogging his way onto the latest cover of @freesurfmag. Go pick it up. @cocom4debarrelkilla #lostenterprises #lostclothing #lostsurfboards  ANP Artists Alex Kopps and Barry McGee with RVCA Advocate @ellisericson in Northern California || photo @_delonbone_ || @rvcasurf @rvca_aus #artistnetworkprogram #balanceofopposites  Cheeseburger in the blue room.  @riordanpringle @burgerinparadise #lostenterprises #lostclothing  Chris Ward snagging a set at Pipe last night.  @micheleward_ @psycho_ward137 #WardStories #lostenterprises #lostclothing #lostsurfboards  RVCA Special Edition Artist, Soul Mackenzie laying down some freshness || @soul_jah1 #RVCA #VA #BalanceOfOpposites #ANP #ArtistNetworkProgram
 The ocean pushes hard at @kekoabacalso, Kekoa pushes even harder back at the ocean during this week's #MIRAGE moment. #SurfingIsEverything #LikeWearingNothing Photo: @steve_mo_money  Lovely day for a wet suit shoot. Very excited for the new range  #bombshellseires  Sydney folk, head into #MMPG tonight for the Sydney opening of 'Deeds, Not Words 2' || Level 1, 499 Crown Street, Surry Hills || Proudly supported by @rvca_aus & @coronaextra_au || @doomsday_store @mildmanners_ || #RVCA #VA #BalanceOfOpposites #ANP #ArtistNetworkProgram  The 2015 line up of @lostsurfboards is steadily being added to our website New releases and updates to past favorites, with stock dims and descriptions are up now. It's a work in progress, as more photos, videos, tweaks and details are being added over the next several days and weeks.  A tranquil moment to pause & reflect. #LiveTheSearch Photo: @steve_mo_money
 "In this case, you should do as I do". Pat Duffy (@pduffplanb) blasting over the volcano at the new skate park in Encinitas while his son looks on.  @shamando #lostenterprises  day b4 yesterday @riordanpringle @burgerinparadise @lost9193 @etnies @arnette @bodyglove53 @sector9 @mayhemb3_mattbiolos  The #RVCAloha Tee by ANP Artist Bert Krak @krakhouse || available at and select RVCA Hawaii dealers || photo @joetoreno || #bertkrak #artistnetworkprogram  A section of ANP Artist Ben Horton's wall at the #AgentsProvocateurs @subliminalprojects exhibition || photo stolen from @lilmeegers || #benhorton #artistnetworkprogram  RVCA Advocate Ricardo Christie super stoked on his new quiver || We're amped to watch him shred on the WCT this year || @ricardochristie #RVCA #VA #BalanceOfOpposites
 So i did a little #Resinwork of my own last week. A handful of Advil and a bevy of broken broom sticks later.... Netted 24' x 55' of tinted epoxy fade. Massive thanks to my right hand man/master of mixing...@rumaner_surfboards ( that's @mikereola in the photo , nitpicking our handi-work )  Hopefully @gabrielmedina is buckled up, because he's cleared for takeoff. #SurfingIsEverything Photo: Ryan '@chachfiles' Craig  I've never laughed so hard just hanging out with a dog.  @evangeiselman aka "Golden", his father @orionsurfboards And his brother @eric_geiselman ( like so many of the deeply talented New Smyrna crew) have been friends of ours for a long time. We are always stoked to supplement their quivers of his fathers @orionsurfboards whenever requested. Evan has a new sponsor #Reef, for 2015 and the talent to beat anyone on the WQS. Here's hoping these little numbers he got today can help him do just that.  Little @davideconomos soaring south of San Clemente Pier.  @gromshotz #lostenterprises #lostclothing #lostsurfboards

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